Find out why your website isn't performing. And exactly how to fix it.
A fixed-price, evidence-based audit across twelve areas, from donor journeys to SEO. In three weeks, a prioritised roadmap your whole team can act on.
THE PROBLEM
You know your site isn't right. You just don't know where to start.
Your website is critical to success, but it isn't performing as it should. It's confusing to navigate, the design is outdated, the results aren't what you expected, it's hard to manage and quite simply, it isn't an accurate reflection of the impact your organisation has.
Before you embark on fixing your current site, or building a new one, you need a clear plan for a site that will set you up to win.
We can give you that plan.
THE PRODUCT
Diagnosis before treatment.
The Website Effectiveness Audit is a structured review of your website through the eyes of the people you're trying to reach: donors, supporters, participants, partners. We look at twelve areas, grouped into four questions.
Can people find you?
SEO, analytics, and content. Are the right people arriving, from where, and what happens when they land?
Do they get it in five seconds?
Messaging, brand, and content. Does the site say what you do, who it's for, and why it matters, in language supporters actually use?
Can they get where they need to go?
UX, accessibility, mobile experience, and the donor and supporter journeys. We walk every critical path, on the devices your audience actually uses.
Do they act, and can you tell?
Conversion, calls to action, and analytics. Where do people drop off, what's costing you donations, and is your measurement telling you the truth?
YOURS TO RUN WITH
What you walk away with.
Action internally or put out for proposals. The plan is yours to action however works best for you and the capacity of your team.
Of course we'd love to work with you to implement the plan, but there is no obligation.
THE 12-POINT SCORECARD
Every area scored, banded by the four questions.
HOW IT WORKS
Three weeks. Four steps.
Kick-off (Week 1).
A 60-minute session on your goals, audiences and what "working" looks like. You give us access to analytics and any research you have.
The audit (Weeks 1–2).
We review all twelve areas, walk your donor and supporter journeys end to end, and dig into the data.
Roadmap (Week 3).
We turn findings into a prioritised plan: what to fix, in what order, and what it takes.
The working session.
We present everything to your team, live. Discussing priorities and answering questions.
This is for you if…
- You're an Australian NFP or for-purpose organisation with a website that matters to your mission.
- You suspect your website is underperforming but can't pinpoint why, or your team can't agree on why.
- You're weighing up a redesign and want evidence before you commit real budget.
- You have (or can get) access to your own analytics and website.
It's not for you if…
- You've already decided exactly what to build and just need hands on keyboards. (Talk to us about a website project instead.)
- Your website is brand new and hasn't had time to gather real data.
- You want a report that validates a decision you've already made. We'll tell you what we find, even when it's awkward.
PRICE
Fixed price. No surprises.
$7,900+ GST
The Website Effectiveness Audit
Fixed. No scoping call that turns into a proposal that turns into a negotiation. Every audit covers all twelve areas, the roadmap, the working session and the board summary.
WHY BEECH
We only do this for organisations like yours.
Beech is an agency that's spent 13 years working exclusively with not-for-profit and for-purpose organisations, from global health and aid to education and community. We've designed and built websites for the likes of Alpha Australia, Hope Economy and Sydney Missionary & Bible College.
We understand the unique challenges facing NFP and for-purpose organisations: complex messages, competing priorities and diverse audiences.
We create tailored, right-sized solutions that meet these challenges head-on, helping you make the most of your resources and maximise your impact.
“Beech brought our vision to life (digitally)! We are grateful for their expertise and digital first perspective.”
Ellyse McCallum
National Engagement Manager
Baptist World Aid
“What I love about Beech is that they have that unique mix of being small and relational, but creative, enabling and dynamic. They have certainly helped Tearfund's work thrive.”
Greg Hewson
Australian Programs Director
Tearfund
“Beech helped us to rethink how we strategically approach our initiatives, and crafted a website that equips our global team and positions us to increase the impact of our work. They are a pleasure to work with.”
Paul Newnham
Executive Director
SDG2 Advocacy Hub
FAQ
Questions we get asked.
No. The roadmap is written to be actionable by anyone: your internal team, your current developer, or another agency. If you do build with us, the audit doubles as the project's discovery phase, so that work is already done and your quote reflects it.
Then you'll have evidence that it's fine, a list of quick wins to make it better, and permission to stop relitigating the redesign question at every board meeting. That's worth the fee on its own.
Read-only access to your analytics (GA4 or equivalent), and ideally your search console and donation platform reporting. We'll send a simple checklist at kick-off. We don't need CMS or server access.
One main contact, plus whoever owns fundraising and comms for the working session. Total time from your team: about three hours across three weeks.
If your website is central to your fundraising or program delivery, no. If your entire digital presence is a Facebook page and a landing page, probably. Book the call and we'll tell you honestly.
We run a limited number of audits per month so they get senior attention. Book a call and we'll give you the next available start date.
NEXT STEP
Stop guessing. Start with evidence.
A 20-minute call. We'll look at your website together, tell you what we can already see, and whether the audit is the right next step. If it isn't, we'll say so.
Give us a call on +61 2 4032 5675, email us at hi@beech.agency or book a call above